The Playbook They Don't Teach You in Real Estate School
Marco Theodore and Samuel Herschorn pull back the curtain on Canadian multifamily development. The deals, the strategy, and exactly how accredited investors are building real, lasting wealth through development.
Trusted by accredited investors across Canada
Be In the Room on July 30
One conversation. An investor's honest perspective. Marco and Samuel sit down with Gavin Kroeker to unpack why a business owner chose development, what he asked before writing a cheque, and how he thinks about wealth beyond his company. Free to attend. No pitch. Just substance.
From Custom Kitchens to Passive Investing: Why Gavin Kroeker Chose Real Estate Development
A fireside chat with Gavin Kroeker, owner of Kroeker Cabinets, a custom cabinetry and millwork company
Join us for a fireside chat with Gavin Kroeker, owner of Kroeker Cabinets, a successful custom cabinetry and millwork company, as he shares why he made the leap from building a thriving contracting business to investing passively in real estate development. Hear what sparked his interest, the questions he asked before investing, and why he believes diversifying beyond his business is an important part of building long-term wealth. If you are a contractor or trade business owner curious about creating wealth outside of your day-to-day operations, this conversation is for you.
- What first sparked Gavin's interest in real estate development
- The questions he asked before committing any capital
- Why he believes diversifying beyond his business matters
- How a trade business owner evaluates a development deal
- What passive investing actually looks like alongside running a company
Secure your free spot below.
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What Is The Developer's Playbook
A webinar series built by active developers, for people who want real access to how Canadian multifamily development actually works.
Behind the Build
Every session goes inside an active development project. Zoning, financing, construction, and the decisions most developers never talk about publicly.
Market Strategy
We break down the markets we are investing in, why we chose them, and the data behind every acquisition decision.
Investor Education
Understand exactly how passive investors participate in development deals, how returns are structured, and what questions you should be asking before you write a cheque.
Live Q&A Access
Every session includes open Q&A directly with Marco and Samuel. No handlers. No filters. Just straight answers.
The Unfair Advantage
Great returns start with the right operators. Here is who is running the show.
Samuel Herschorn
Co-Host | Principal and Co-Founder, Biosis Real Estate Development and Biosis Designs
Samuel brings something most developers have to hire for. A licensed architect with deep roots in design, project management, and the technical side of how buildings actually get built. He crossed from architecture into development because he saw the bigger picture and wanted to be the one making the decisions, not just drawing them. At Biosis, Samuel oversees everything from site design and zoning strategy to business development and project delivery. He is the reason Biosis projects look the way they do and perform the way they do.
- Licensed Architect, OAA, MRAIC, M.Arch
- 14+ years in design and construction delivery of complex projects valued at $50M+
- Led design and entitlement strategy on Mandevilla, Kemptville Commons, and The Foundry on Fourth
- Expertise in modular construction, zoning bylaws, and highest and best use analysis
- Speaker at Expand Conference 2026
Marco Theodore
Co-Host | Director of Capital Raising, Biosis Real Estate Development | Founder, Billionaera
Marco came to Canada from Haiti with a clear understanding of what financial freedom was worth and an unshakeable drive to build it. What started with a duplex acquired with zero money down became a growing portfolio, an investor network, and a development pipeline now exceeding $38M across Canada's primary markets. He brings a rare combination to the table. Vision, sales, and the ability to structure capital around deals that actually pencil. At Biosis, Marco leads all investor relations and capital raising efforts, making him the bridge between the development and the people who fund it.
- CPA with 10+ years in accounting and financial strategy
- 5+ years in real estate investment, deal structuring, and capital raising
- Expertise in LP structures, OPM strategies, and exempt market raises
- Current pipeline: $38.5M+ across Ottawa, Kemptville, and Trenton
- Founder of Billionaera
Investor inquiries are managed by Andrew Peterson, Investor Relations Manager at Biosis. All booking and prequalification requests go directly to him or Marco.
Tools We Actually Use. Yours Free.
Every resource below was built from real experience in the field. No filler, no fluff. Just the frameworks and checklists we rely on to find, underwrite, and execute development deals across Canada.
Market Analysis Checklist
The exact criteria we use to evaluate whether a market is worth entering.
Due Diligence Checklist for General Contractors
The exact process we use to vet general contractors before they touch a single one of our projects.
Deal Underwriting Template
The financial model behind how we stress-test every acquisition before it goes to investors.
Zoning and Entitlement Cheat Sheet
A plain-language guide to navigating Canadian zoning bylaws and turning policy changes into development opportunities.
Investor Prequalification Guide
What it means to be an accredited investor in Canada, how LP structures work, and the questions every passive investor should ask before committing capital.
Start Here
Missed the last session? Watch the full recording and get a feel for exactly what every episode of The Developer's Playbook delivers.
The Modular Advantage: Speed, Certainty, and Yield
Modular construction is rewriting the rules of multifamily development. Marco and Samuel break down how Biosis is applying it to the 64-unit Mandevilla project in Ottawa — the speed and cost advantages over a conventional build, what it means for project certainty, and the financial projections behind it.
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Three Active Projects. Real Numbers. Fully Structured for Accredited Investors.
Biosis does not talk about development in theory. These are the projects we are building right now, in markets we believe in, with structures designed to protect and grow investor capital.
Property AcquiredMandevilla Apartments
A 64-unit, 6-storey mid-rise in one of Ottawa's fastest-gentrifying corridors. Located minutes from the St Laurent Shopping Centre, Train Yards, and Highway 417, with a zoning uplift already in motion.
- Total Cost
- $20.2M
- As-Complete Value
- $24.8M
- Capital Raise
- $3.2M
- IRR
- 27.2%
- Equity Multiple
- 2.68×
- Min. Investment
- $50,000
- Investment Term
- 78 months
Breaking Ground 2026Kemptville Commons
A 52-unit stacked townhouse community in one of Eastern Ontario's fastest-growing municipalities. Vacancy rates near zero, local government backing, and a construction timeline designed for efficiency.
- Total Cost
- $18.3M
- As-Complete Value
- $23.3M
- Capital Raise
- $3.2M
- IRR
- 25.8%
- Equity Multiple
- 2.7×
- Min. Investment
- $50,000
- Investment Term
- 72 months
Capital Raise OpenThe Foundry on Fourth
A 12-unit, 3-storey modular stacked townhouse steps from Trenton's downtown core and minutes from CFB Trenton, Canada's largest air force base. A high-visibility corner lot in a market with sub-3% vacancy and strong government-backed rental demand.
- Total Cost
- $4.85M
- Value on Completion
- $5M
- Capital Raise
- $700,000
- Project IRR
- 33%
- LP IRR
- 26%
- Equity Multiple
- 2.1×
- Return of Capital
- Year 1 (Jun 2027)
- Build Timeline
- 6 months
All projects are open to accredited investors only. RRSPs, TFSAs, and registered investment accounts are eligible.
Let's See If We're a Fit
We are not looking for every investor. We are looking for the right ones. If you are an accredited investor who understands the value of development-stage returns and wants direct access to active projects, this call is for you.
Book a 15-minute intro call directly with Marco or Andrew Peterson. No pitch. No pressure. Just a straightforward conversation to understand your goals and share where we are in the raise.
Marco Theodore
Director of Capital Raising
Talk directly about the raise, deal structure, and where your capital fits.
Book with Marco
Andrew Peterson
Investor Relations Manager
Start with Andrew to get oriented, ask your questions, and find the right next step.
Book with Andrew